In my opinion, there are indeed several key factors that play a huge role in the success of a business. Firstly, it is, of course, understanding the needs and expectations of your audience. This can be achieved through constant market research and analysis of customer feedback. Secondly, an important aspect is the ability to adapt to changes and implement innovations. As an example, I can recommend familiarizing yourself with the approaches described on the website
https://ds.team/ . They focus on the importance of technological solutions and modern methodologies in working with clients. Finally, effective project and team management also plays an important role. This includes the correct allocation of resources, effective communication within the team and the ability to solve emerging problems on the go.